Tarah's Digital Life

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1 Feb 12

The Content Lab: Facebook IPO: get ready for a mobile land grab

thecontentlab:

I guess it feels like poetic justice. After years of compelling me to share my private life with the world, Facebook – the company that made the notion of “private lives” feel cute and antiquated – is going public, too.

Presumably, we won’t find pictures of Mark Zuckerberg with his mom…

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18 Jan 12

Six reasons why your brand belongs on Tumblr

Great post from my team member at iCrossing, Kashem Miah (@KashMiah).

thecontentlab:

A unique, vibrant social community filled with creative minds, sharing millions of photos, and posts every day doesn’t have marketers knocking down the door to engage with all those users. Why? Because marketers are afraid to take chance at something they’re not used to, something they may fail at. That’s Tumblr’s story. However, brands should strongly consider adding Tumblr to their social marketing programs for six reasons ranging from Tumblr’s dynamic look and feel to its popularity among socially savvy audiences.

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17 Jan 12

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via TweetDeck

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5 Dec 11

Olla Condom Ad: Cute & disruptive, but a bit soft

Olla Condoms recently launched a campaign that sends men on Facebook friend requests from their soon-to-be-born babies. My opinion: It’s a cute campaign idea, but has no legs.

It’s disruptive and might increase consideration of the brand by the individuals that they contacted, but the opportunity for ongoing engagement or amplification is pretty minimal, IMHO. People might share, if they find it humorous, but that will be rather limited, making it just a little better than a banner ad…maybe even worse, when it comes to visibility.

I’m all for pushing the limits and even violating FB terms in small ways (creating fake profiles is a violation), when it makes sense, but I encourage my team (iCrossing Live Media Studio video) to come up with ideas that not only get a snicker, but also inspire an ongoing relationship and/or conversation. Mashable’s coverage below gives a good overview of the campaign and includes a video. I would take their poll results with a grain of salt, though. It’s Mashable, which means that it’s mostly industry folks patting each other on the back, rather than a true gauge of how consumers feel about it.

That’s my two cents, but I’d be interested to see a case study with results. What do you think?

An advertising campaign from Olla Condoms, which sends Facebook users unsolicited friend requests from their yet-to-be-born sons, has attracted plenty of attention — but is also a violation of Facebook policy.

The promo video (see below) for the “Unexpected Babies” campaign from Brazilian agency Age Isobar details the ad’s concept: Take a male user’s name, create a new profile using that name with “Jr.” tacked on the end, and send a friend request to the unsuspecting user. When he visits his virtual son’s profile, he sees a condom ad from Brazil-based Olla.

Facebook, however, expressly forbids fake profiles. The condom ad campaign appears to violate several policies found under “Registration and Account Security” in Facebook’s Terms. And Facebook’s Help Center even has a section to report fake accounts that “list a fake name” or “don’t represent a real person.”

While fake profiles can sometimes entertain, they more often than not lead to unwanted consequences. For example, earlier this year, one woman unsuccessfully used a fake profile to dig up dirt on her husband — and instead found herself in a fake-murder plot.

What do you think of Olla Condom’s ad campaign? Watch the video below and sound off in our poll.

via mashable.com

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21 Nov 11

Google+ Thought Leadership Video Series - Implications for marketers (@iCrossing Real-Time Insights)

At iCrossing, we recently launched a marketing thought leadership series called Real-Time Insights. The first set of videos focuses on the implications of Google Plus and Google Plus Pages for marketers. I look forward to your thoughts.

To see the full playlist, just hit the little TV button to the left of “CC”.

Videos on playlist:

Why CMOs Need to Embrace Google+ Pages Now
Is Google+ the Next Facebook for Marketers?
How Can Marketers Use Google+ Hangouts?
What Does Google+ Mean for Search & Social?

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advertising brand marketing CMO facebook google googleplus iCrossing marketing real-time marketing search social media strategy tech thought video

8 Nov 11

Google+ Pages: Real-Time Platforms for Connected Brands | iCrossing Digital Marketing Blog, Search Engine Advertising Blog: iCrossing

Yesterday, I collaborated with my colleague Alisa Leonard on thoughts about the implications of Google+ Pages for marketers. Read an excerpt below or the full post at greatfinds.icrossing.com.

Google+ Pages: Real-Time Platforms for Connected Brands
By Tarah Feinberg | November 7th, 2011

The launch of Google Plus Pages today provides marketers a distinct opportunity to engage in real-time marketing on an extremely powerful connected platform. Google+ is not another social destination site; leave your comparisons of Facebook and Google+ at the door, please. No, the doors have swung open for businesses and brands, large and small, to develop deep and focused connections with their audiences across bought, earned and owned media. Google now has an indisputable foothold across all of those media. Marketers that leverage the platform effectively will see impressive results.

It is more important than ever for brands to act like publishers, and Google+ promises to enhance the relationship between search and social. But Google+ isn’t just about search, either. As our colleague Rob Garner wrote on MediaPost recently, “this is about social relevancy, or in other words, using technology to improve one’s social networking experience in a highly meaningful way.”