File this one under “Things I Should’ve Invented.” As we all know, Instagram — the ubiquitous photo app that transforms your everyday pics into avant-garde works of art — has been purchased by Facebook for $1 billion in cash and stock. Instagram is two years old and has 13 employees.
Apple TV or Roku? Still a tough decision. Apple keeps looking better, especially with the addition of Netflix, but Roku has HBO Go, which is the other most important for me. If I can truly stream 1080p from any app on the new iPad to my TV using Apple TV, then it’s a no-brainer.
This discussion looked at cultural impact of social media fatigue.Great discussion with representatives from Google, Networked Insights, Daily Marauder and Liquidnet.
Jason Kapler, director of marketing, Networked Insights.
The expanse of digital stimuli is changing behavior. “With Social…
I guess it feels like poetic justice. After years of compelling me to share my private life with the world, Facebook – the company that made the notion of “private lives” feel cute and antiquated – is going public, too.
Presumably, we won’t find pictures of Mark Zuckerberg with his mom…
A unique, vibrant social community filled with creative minds, sharing millions of photos, and posts every day doesn’t have marketers knocking down the door to engage with all those users. Why? Because marketers are afraid to take chance at something they’re not used to, something they may fail at. That’s Tumblr’s story. However, brands should strongly consider adding Tumblr to their social marketing programs for six reasons ranging from Tumblr’s dynamic look and feel to its popularity among socially savvy audiences.
Olla Condoms recently launched a campaign that sends men on Facebook friend requests from their soon-to-be-born babies. My opinion: It’s a cute campaign idea, but has no legs.
It’s disruptive and might increase consideration of the brand by the individuals that they contacted, but the opportunity for ongoing engagement or amplification is pretty minimal, IMHO. People might share, if they find it humorous, but that will be rather limited, making it just a little better than a banner ad…maybe even worse, when it comes to visibility.
I’m all for pushing the limits and even violating FB terms in small ways (creating fake profiles is a violation), when it makes sense, but I encourage my team (iCrossing Live Media Studio video) to come up with ideas that not only get a snicker, but also inspire an ongoing relationship and/or conversation. Mashable’s coverage below gives a good overview of the campaign and includes a video. I would take their poll results with a grain of salt, though. It’s Mashable, which means that it’s mostly industry folks patting each other on the back, rather than a true gauge of how consumers feel about it. That’s my two cents, but I’d be interested to see a case study with results. What do you think?
An advertising campaign from Olla Condoms, which sends Facebook users unsolicited friend requests from their yet-to-be-born sons, has attracted plenty of attention — but is also a violation of Facebook policy.
The promo video (see below) for the “Unexpected Babies” campaign from Brazilian agency Age Isobar details the ad’s concept: Take a male user’s name, create a new profile using that name with “Jr.” tacked on the end, and send a friend request to the unsuspecting user. When he visits his virtual son’s profile, he sees a condom ad from Brazil-based Olla.
Facebook, however, expressly forbids fake profiles. The condom ad campaign appears to violate several policies found under “Registration and Account Security” in Facebook’s Terms. And Facebook’s Help Center even has a section to report fake accounts that “list a fake name” or “don’t represent a real person.”
While fake profiles can sometimes entertain, they more often than not lead to unwanted consequences. For example, earlier this year, one woman unsuccessfully used a fake profile to dig up dirt on her husband — and instead found herself in a fake-murder plot.
What do you think of Olla Condom’s ad campaign? Watch the video below and sound off in our poll.
At iCrossing, we recently launched a marketing thought leadership series called Real-Time Insights. The first set of videos focuses on the implications of Google Plus and Google Plus Pages for marketers. I look forward to your thoughts.
To see the full playlist, just hit the little TV button to the left of “CC”.
