February 2012
1 post
The Content Lab: Facebook IPO: get ready for a... →
thecontentlab:
I guess it feels like poetic justice. After years of compelling me to share my private life with the world, Facebook – the company that made the notion of “private lives” feel cute and antiquated – is going public, too.
Presumably, we won’t find pictures of Mark Zuckerberg with his mom…
January 2012
2 posts
Six reasons why your brand belongs on Tumblr
Great post from my team member at iCrossing, Kashem Miah (@KashMiah).
thecontentlab:
A unique, vibrant social community filled with creative minds, sharing millions of photos, and posts every day doesn’t have marketers knocking down the door to engage with all those users. Why? Because marketers are afraid to take chance at something they’re not used to, something they may fail at. That’s...
Untitled
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December 2011
1 post
6 tags
Olla Condom Ad: Cute & disruptive, but a bit soft
Olla Condoms recently launched a campaign that sends men on Facebook friend requests from their soon-to-be-born babies. My opinion: It’s a cute campaign idea, but has no legs. It’s disruptive and might increase consideration of the brand by the individuals that they contacted, but the opportunity for ongoing engagement or amplification is pretty minimal, IMHO. People might share,...
November 2011
2 posts
15 tags
Google+ Thought Leadership Video Series -...
At iCrossing, we recently launched a marketing thought leadership series called Real-Time Insights. The first set of videos focuses on the implications of Google Plus and Google Plus Pages for marketers. I look forward to your thoughts. To see the full playlist, just hit the little TV button to the left of “CC”. Videos on playlist: Why CMOs Need to Embrace Google+ Pages Now Is...
Google+ Pages: Real-Time Platforms for Connected...
Yesterday, I collaborated with my colleague Alisa Leonard on thoughts about the implications of Google+ Pages for marketers. Read an excerpt below or the full post at greatfinds.icrossing.com. Google+ Pages: Real-Time Platforms for Connected Brands By Tarah Feinberg | November 7th, 2011 The launch of Google Plus Pages today provides marketers a distinct opportunity to engage in...
October 2011
1 post
Wow, the power if direct marketing & the benefits...
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September 2011
3 posts
Fortunately, my eyes aren't this blurry. Wish you...
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This means side of the stage. #radiohead cc:...
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Untitled
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August 2011
6 posts
6 tags
Hurricane Irene "Devastation" in Fort Greene...
See the full gallery on Posterous When things calmed down this morning, around noon, my wife and I strolled around to check out the neighborhood. Our first observation was that the air smelled amazing; it was like the whole city had been washed and we had fresh sea air flowing in. The worst damage was on Dekalb Ave, where a tree had been uprooted and fell on a car, pulling up a portion of...
8 tags
Moronic/Racist Advertising of the Year Award:...
Wow. Just wow. The official Nivea statement reads: “After realizing that this ad is misleading, it was immediately withdrawn.” Really? It’s pretty disturbing that no one on the brand team realized that before launching it, much less when it was pitched to them by the moronic agency. What is it going to take for brands and agencies to understand that there’s a vast difference between...
4 tags
Western Union, the 1st Twitter: What a "social...
Found this at my grandparents’ house, addressed to my grandfather’s parents, Michael and Henrietta Feinberg. This was for my grandfather’s (Arnold) bar mitzvah in 1937). This message definitely would have fit into a tweet. My family has always been social. :) > Posted via email from Tarah’s Digital Voice | Comment »
11 tags
Read Hearst's interview of me about iCrossing's...
August 8, 2011 iCrossing’s Live Media Studio to Turn Brands into Storytellers @Hearst: What’s your view on the trend of brands acting more like publishers? Tarah Feinberg: For a long time, we’ve lived in a world where brands engaged in marketing that was very one-way—it was, “This is our message. This is our product. This is what you should believe.” We now live in a world...
Great work at Talk to Me at Moma: augmented...
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10 tags
Brilliant TEDTalk: Eli Pariser (@elipariser):...
This is an important and poignant discussion about how social and search algorithms have begun to filter our content, based on what it thinks we want. While this might be great when you’re shopping on amazon, it has dangerous implications on our awareness and understanding about what’s happening in the world and our communities, outside of our most immediate or most frequented...
July 2011
4 posts
7 tags
My Response to David Berkowitz's (@dberkowitz)...
Insightful post, as always, from David, but I felt the need to challenge it a bit. Here’s the comment I left on his blog, which appears below my comment. Do you really think [Google+] won’t matter? I agree that it’s getting flooded far faster than any social network before, but isn’t that largely because people now understand what a social network is and why they want...
Got @GoTheFToSleep signed by my friend &...
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Got @GoTheFToSleep signed by my friend &...
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10 tags
My Thoughts on Comcast's Decision to Shut the NBCU...
It’s a sad, but unsurprising day: Comcast has decided to kill the group that I helped to launch back in 2005, the NBCU Digital Studio (http://bit.ly/lbAMaC). This was an innovative, forward-looking vision, initiated as MySpace was being bought by NewsCorp and YouTube by Google; a time that, I would argue, was the beginning of mainstream digital content. When I was there, the group was filled...
June 2011
10 posts
7 tags
Creative Process of Digital - DigitalFlash NYC...
Back in April, DigitalFlash NYC asked me to participate in their monthly panel series and exclusive networking events. I was honored to share my perspectives on the creative process of digital media, drawing from my experiences as a filmmaker and producer, founding member of the NBCU Digital Studio leading creative development, creative director at various advertising and marketing agencies, and...
Food truck heaven on Wilshire Blvd
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Foggy dawn in Santa Monica
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Dennis Crowley (@dens) & Adam Ostrow (@adamostrow)...
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Dennis Crowley (@dens) & Adam Ostrow (@adamostrow)...
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8 tags
Choices in Recovery - Schizophrenia Site &...
I’m extremely proud to announce the launch of the site, Choices in Recovery, and documentary, Living with Schizophrenia: A Call for Hope and Recovery, both of which we produced for Janssen Pharmaceuticals here at Anthem. I commend our creative team on their fine work, creating a robust, well-designed resource for support and information on Schizophrenia, Schizoaffective and Bipolar...
May 2011
10 posts
Restroom at mad46. I laughed. #humor #marketing...
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15 tags
The Best 50 iPad Apps for Productivity & Living...
Inspired by my mom getting an iPad, I put together this list of my top apps for the beloved device. It doesn’t include all my apps and doesn’t include any games (a whole separate project) or location-based services (Mom’s not really into that), but I think this is a useful foundation for anyone looking to boost productivity and general life improvement via the iPad. What great...
2 tags
What is innovation? Great response from fellow...
When my company (Anthem) and I decided to start calling me their Digital Innovation Specialist, there was a lot of discussion about what that means. Innovation is a tricky word, because it simultaneously means a whole lot of different things and absolutely nothing, depending on your perspective. For me, it’s inextricably bound to creativity, but not necessarily in the making of stuff; more...
Article: What Marketers Can Learn from Consumers’...
Tarah Feinberg Wrote: Informative research: people share content, including branded, especially when embedded on social nets so they don’t need to leave the site. They rarely share corporate sites. Email is still the main way consumers share, but the content they share has lessons for marketersOriginal Link: http://www.emarketer.com/Article.aspx?id=1008395 via my6sense Posted via...
fashion innovator @bcanningpereira showing off his...
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6 tags
To Filter or Not To Filter?: "Why a...
It’s an interesting dilemma: to filter, or not to filter? I’ve been saying for years that you really have no choice; if you don’t filter, you’re guaranteed to be overwhelmed by the sheer volume and clutter of your social networks and the digital news cycle. However, Eli Pariser makes some extremely valid points in his fascinating interview about the risks of filtering...
Just won some Buckyballs for playing giant Jenga...
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6 tags
HBO Go iPad app is live - the whole library at my...
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2 tags
For anyone that doesn't believe I'm the busiest...
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April 2011
2 posts
5 tags
Um, 2,097,152 calendar invitations? No wonder I...
Way to give me a heart attack, Apple. Posted via email from Tarah’s Digital Life | Comment »
11 tags
Lipton Brisk Brand Manager Discusses Instagram...
Love having clients that truly value digital and are willing to explore and play with new technologies, apps and platforms when it’s relevant to their goals. We (Real Branding) didn’t put together the Instagram/Brisk partnership that Jamal Henderson discusses below, but we played a big part in building PepsiCo’s first Foursquare campaign last year (more here). Check out...
March 2011
30 posts
Untitled
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Just what I've been looking for at #sxsw: songs...
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Um Dennis quad is now on stage with The Bravery....
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The Cool Kids, Green Label Sound, #sxsw #mtndew
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2 tags
Brisk taco truck in full effect at #sxsw....
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Street musicians at #sxsw
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1 tag
