December 2011
1 post
6 tags
Olla Condom Ad: Cute & disruptive, but a bit soft
Olla Condoms recently launched a campaign that sends men on Facebook friend requests from their soon-to-be-born babies. My opinion: It’s a cute campaign idea, but has no legs. It’s disruptive and might increase consideration of the brand by the individuals that they contacted, but the opportunity for ongoing engagement or amplification is pretty minimal, IMHO. People might share,...