Google+ Pages: Real-Time Platforms for Connected Brands | iCrossing Digital Marketing Blog, Search Engine Advertising Blog: iCrossing
Yesterday, I collaborated with my colleague Alisa Leonard on thoughts about the implications of Google+ Pages for marketers. Read an excerpt below or the full post at greatfinds.icrossing.com.
Google+ Pages: Real-Time Platforms for Connected Brands
By Tarah Feinberg | November 7th, 2011
The launch of Google Plus Pages today provides marketers a distinct opportunity to engage in real-time marketing on an extremely powerful connected platform. Google+ is not another social destination site; leave your comparisons of Facebook and Google+ at the door, please. No, the doors have swung open for businesses and brands, large and small, to develop deep and focused connections with their audiences across bought, earned and owned media. Google now has an indisputable foothold across all of those media. Marketers that leverage the platform effectively will see impressive results.
It is more important than ever for brands to act like publishers, and Google+ promises to enhance the relationship between search and social. But Google+ isn’t just about search, either. As our colleague Rob Garner wrote onMediaPost recently, “this is about social relevancy, or in other words, using technology to improve one’s social networking experience in a highly meaningful way.”
