Tarah’s Story
My Story:
Ever since I founded my college TV station, I’ve aspired to tell relevant, engaging stories. Seeing digital platforms as a powerful tool with which to facilitate interactive conversations, rather than passive entertainment, I have worked throughout my career to merge my entertainment sensibilities with the combined needs of advertisers and audiences to create inspiring content experiences.
As Creative Director at Brand New World, I drive creative direction and strategy, working directly with brands to develop engaging consumer experiences across the entertainment, advertising and digital media industries. As a partner in NBTV Studios, I work with the management team to develop and produce industry-leading film, video and entertainment products.
Before joining Brand New World, I was a member of the executive team at Big Fuel Communications, holding the positions of Creative Director and Creative Digital Strategist, crafting innovative distribution strategies and producing award-winning branded entertainment, interactive and other campaigns for partners such as Neutrogena, AOL and Fox Interactive Media.
From 2005-07, I was Manager of Program Development for the NBC Universal Digital Studio, where I created, developed and oversaw the production of series and entertainment products for digital and traditional platforms.
Prior to NBCU, I worked in Marketing and Original Programming at HBO, as well as the independent production community, producing and directing a number of short films, documentaries, music videos and other entertainment products.
As a member of NATAS, NAMAS, IFP and other associations, I maintain regular involvement with industry organizations and have enjoyed speaking on panels for the Producer’s Guild, IFP, NYU, NALIP and others. Additionally, for several years, I served as the Executive Producer of the website and managed the marketing efforts for Stellar Network, a trans-Atlantic organization for professionals in film, television and theater.
I grew up in the green mountains of Vermont and graduated from Brandeis University, while pursuing a Bachelor of Arts degree in Philosophy and Film Studies. When I’m not working, I’m sharing my life with a brilliant foodie in Brooklyn.
